Covid-19 Playbook
During a time when sports have temporarily paused, they can still inspire. In rough seas, don’t just get bounced around, catch the wave, get barreled (surfing reference to riding the tube), and emerge exhilarated with a sense of respectful accomplishment!
Some things on my business checklist to successfully navigate the uncertainty and challenges of the economic re-opening not only to survive but also to become stronger include:
- Ensure employee safety
- Communicate frequently with employees, customers, and business partners
- Focus on the quality of products and services provided
- Re-establish capacity and supporting infrastructure
- Manage liquidity
- Reimagine the business with a customer-centric, value approach
- Re-energize strategic initiatives to deliver business plan objectives
- Support the community!
Nothing on this list is new or particularly enlightening. What is important is having a checklist to deep dive and complete in playbook actions/priorities.
For example, some strategic questions for your playbook to consider as you re-imagine the business model in this disruptive environment:
- How has your business changed?
- How have your employees changed?
- How have your customers changed?
- How have your partners changed?
- How have your competitors changed?
- Have new opportunities to provide value emerged?
Identify new threats and opportunities as you lead the positive, long-term evolution of your business model, supporting work processes, and products/services to compete now and into the future.
Mark Twain once said, “History doesn’t repeat, but it does often rhyme.” The disruptors may be new, but the corrective actions and lessons learned from the past may seed today’s solutions. Believe in the resilience of our country, our people, and your employees to get through this adversity together!
#CreateValueThatMatters
