Does your company have a North Star that guides and inspires its employees?
“It is not what a company says, but what it does” – the company’s strategic narrative is a story of its core reason for being/its “why” and of putting that “purpose in motion.”
Employees want to identify with and belong to something bigger – not just about making profits.
Who is using strategic narrative?
The article mentions Tesla, Salesforce, Unilever, and Amazon as examples.
Can purpose and “purpose in motion” create a competitive advantage?
According to Mckinsey’s research about purpose and becoming a future-ready organization…
· Only 62% of companies have a purpose statement.
· 83% of the Top 30 companies across industries plan bold moves to take a stance on purpose
· 82% of US company employees say a company’s purpose is important, but only half that number said their purpose drove impact.
· “People who say they are “living their purpose” at work are four times more likely to report higher engagement levels than those who say they aren’t.”
Creating and using strategic narrative guides and inspires employees to engage and differentiate from the competition, especially when it taps into the company’s superpower.
#CreateValueThatMatters
